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Hi,


There The 6 Steps To Perfectly Optimizing Any Content

1. Build Trust


2. Match Intent

How do you create content that matches a user’s intent? You do so by identifying the user’s query and then creating content that matches it.

Here are the three types of queries


  1. Navigational Queries: [alaska airlines]

  2. Informational Queries: [the actor who played wash from firefly]

  3. Transactional Queries: [greek restaurant in Flemington, nj]

Each of these queries indicates that the user is at a certain point in the sales funnel. If you can create the perfect content for that specific point, then you will be able to coax them further down the funnel.

Failing to match the user’s intent means that no matter how polished and compelling your content

3. Create Quality

  1. Use proper grammar. Some grammar sticklers will be sure to point out any mistakes.

  2. Ensure correct spelling. Typos ruin trust and suggest that you are not thorough.

  3. Utilize formatting. Break up your content into scannable chunks. Use bullet points when appropriate.

  4. Keep content length appropriate. Not every article needs to be 2,000 words. Aim for a length that delivers the information and covers it thoroughly.

  5. Stay focused. Don’t wander off-topic. Strive to stay on point with your content.

  6. Be readable. Keep your tone conversational and relaxed.

  7. Be clear. Make your points as forcefully and obviously as possible. Readers should not have to guess at your meaning.

4. Establish Authority

Establishing authority is probably the toughest step on this whole list. Everyone wants to be considered authoritative, but achieving that is easier to talk about than it is to do.

One of the biggest obstacles to building authority is that it’s hard to define exactly what “authority” is. Most of us recognize an authoritative article when we read it, but we aren’t exactly clear on the specific features that characterize that content.

You must deliberately craft an entire content marketing effort that is both deep and wide.

  • Deep: Create detailed, in-depth articles.

  • Wide: Guest blog on other high authority websites.

After a time, your stature as a content creator will grow. Just be patient.

5. Produce Calls-To-Action

The goal of all content is to take the user further down the funnel to conversion.

Perfectly optimized content is action-oriented. Every piece of content should help the user know what to do next. Optimized content is not an end in itself. Optimized content serves a greater purpose.

Provide calls-to-action (CTAs) in the text of your content itself.

  • Use a pop-up to encourage conversions.

  • Position CTAs in your blog sidebar.

  • Use a header CTA like HelloBar to solicit conversions.

Having optimized content means that you’re achieving your goal, and the only way to quantitatively achieve your goal is by gaining conversions.

 

6. Optimize Engagement With Visuals

 

 images and videos are extremely important for both engagement and purchase decisions. Did you know:

  • Articles with images get 94% more total views.

  • Press releases with a photo/video have 45% more views.

  • 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product.

When you’re adding visuals to your content, ensure the following:

  • Your images or videos are in context with your content.

  • Your visuals add actual value to your content.

  • Your visuals don’t slow down your loading time while maintaining quality.

  • Your images are optimized for search engines and social share

    HERES SOME
    I HOPE YOU LIKE IT
    FOLLOW ME

 

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